Well, it is a silica gel based litter, which means for kittens or like Freyr likes to eat things he shouldn't I would say this is not the right product. However before I had Ragdolls, we did use a silica based litter, I liked it but so did the dog. Again not the right product for dogs who eat poop.
I do like the idea of it though. I didn't check out the price as the price for international shipping would make it very expensive.